Blix: UI / Web Design

Blix is a no-prep, no-mess smart food maker that creates healthy smoothies, soups and spreads with just a touch of a button. I rebranded their D2C e-commerce subscription based website. The UI design and art direction engaged their target demographic through modern design with taste appeal and a seamless checkout flow. Through A/B testing and UX design I gathered data that I applied to the designs to help increase conversions and sales. 

Roles:
Branding
UI Design
UX Design
Art direction
Illustration
Photo art direction